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The Return of Zellers? Experts Divided on Whether Pop-Ups Will Revive The Brand

I weigh in with my thoughts on why I think this is a great idea and even offer ideas at the end of the article where I would take this if I owned Hudson's Bay Company. Bruce Winder, someone I admire for his retail expertise thinks otherwise.

"To the boomer who grew up with Zellers in the 90s and was building their families, Zellers was all about the lowest price being the law. And that resonated with them, and they loved the fact that they could go there and get their everyday goods at a great value price," I told over the phone on Tuesday.

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