Oct 12, 2021ARTICLESThe Return of Zellers? Experts Divided on Whether Pop-Ups Will Revive The BrandI weigh in with my thoughts on why I think this is a great idea and even offer ideas at the end of the article where I would take this.
Feb 19, 2021ARTICLESIt's Better to Be Valued, Than to Sell on Value"Today’s marketplace is hyper-competitive, and big businesses armed with data, apps, and other technologies are tough to compete with. I...
Feb 9, 2015ARTICLESOp-Ed: I'm not Singing for My SupperTony Chapman on why brands shouldn't ask consumers to do uncomfortable things, like sing or kiss strangers. From Groundhog Day to...