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Branding Expert, Media Personality, and Podcaster
Tony Chapman is one of North America’s leading thought leaders on customer engagement, a testament to a 30-year career where he founded three agencies and crafted award-winning campaigns and go to market strategies. Tony is one of the youngest individuals to be inducted into the Marketing Hall of Legends and four documentaries, including one from Australia, and one from the UK have profiled Tony’s thinking on consumer and customer engagement.
Conferences & Keynotes
Tony Chapman chats about his virtual keynote, excerpts and testimonials
Does your virtual meeting need some zoom? Without a stage and lights, how do you keep your audience engaged, and walking away with key takeaways? I produced this keynote for the virtual meeting environment. It is based on my experiences speaking and hosting conferences all over the world and draws upon my three decades of helping clients get the attention they deserve for their brands and ideas. The keynote is extensively customized for your audience and the unique dynamics of the marketplace they compete in. I follow it up with a moderated Q&A or an interactive workshop where your audience starts building with the tools I have supplied. Testimonials are included in the teaser and many more are on my Linked In Page. Stop Telling Your Story, Become Part of Theirs!
From the Place to Buy to the Place to Be
FROM A PLACE TO BUY to the PLACE TO BE Driving traffic, profitability, loyalty and growth through experiences The six pillars that exceptional retail, hospitality and destinations were built on – Premise, Place, Product, Promotion, Price and People are being marginalized by the platform economy where the world is within the consumers’ reach of desire. Companies like Amazon, Skip, Uber, Airbnb and thousands of data-driven, algorithmic aficionados who ride smartphones and speakers into the consumer's wallet. To counter retailers must shift from being a place to buy to become the place to be, steeped in experiences that their consumers and employees value. In this inspiring keynote, Tony will show what we must do to counter these disrupters, stay relevant and give our consumers a reason to keep visiting your operation. He will draw upon case studies from around the world to build his case that values and experiences matter most. In doing so you give your employees a deeper sense of purpose and fulfilment. Key takeaways: Platform Economy - How these digital-based disruptors work based on three compelling consumer benefits. How to counter these benefits by focusing on the right ‘Be’s’. Why conventional segmentation - demographics, ethnicity, wealth are not the guidepost for the experiences that matter most to your consumer. How to identify your Be's to attract and keep customers and employees.
Conferences & Keynotes
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