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Op-Ed: I'm not Singing for My Supper

Tony Chapman on why brands shouldn't ask consumers to do uncomfortable things, like sing or kiss strangers.

From Groundhog Day to Valentine’s Day, McDonald’s customers can win a free meal by literally “singing for their supper,” calling their mom and saying “I love you” or other super awkward ways to “Pay with Lovin’.”

After ordering their meal a customer is randomly selected – that’s right the super extroverted and introverted are in the same spotlight – and asked to complete the task offered up by the service manager (whose title is now…” The Lovin Lead” – I am not making this up), getting their McDonald’s meal for free...

To read the full article visit Strategy Magazine.


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