If Theres one Thing the Pandemic Taught Brands
- Tony Chapman
- Dec 7, 2020
- 1 min read
Updated: Feb 1, 2022
...It's that people want brands that beat with heart (not just deals), says Tony Chapman.
For decades, mass brands stood like giant castles, surrounded by a deep moat, which made their market share impenetrable. The more they advertised, and the more they secured distribution, the stronger their fortification. Consumers bought into their mass advertising, and they paid a massive premium to associate themselves with a label...
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The pandemic underscored the importance of authentic brand communication. Companies that adapted their messaging to reflect empathy and support resonated more with consumers. Utilizing Graphic Design Services became crucial in crafting visuals that conveyed solidarity and trust. Effective design helped brands maintain relevance and foster deeper connections during challenging times, highlighting the power of thoughtful visual communication.