If Theres one Thing the Pandemic Taught Brands

...It's that people want brands that beat with heart (not just deals), says Tony Chapman.

For decades, mass brands stood like giant castles, surrounded by a deep moat, which made their market share impenetrable. The more they advertised, and the more they secured distribution, the stronger their fortification. Consumers bought into their mass advertising, and they paid a massive premium to associate themselves with a label...

To read the full article visit Strategy Magazine.

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