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COMPETITIVE INSIGHT

Competive Insight
Broken Heart Love Affair - Dream It and Do It

Broken Heart Love Affair - Dream It and Do It

What do the Travelling Wilburys, a band that included founders George Harrison, and Jeff Lynne, and Bob Dylan, Tom Petty and Roy Orbison have to do with Canadian advertising? Everything if you compare five legends, all leaders in their field, coming together to form a supergroup and proving that magic can happen when you leave your ego at the front door. The same holds true for what happened last year when five of the most renowned and respected individuals in advertising, Beverley Hammond, Denise Rossetto, Todd Mackie, Jay Chaney and Carlos Morenolept off the top rungs of their field to form a new agency Broken Heart Love Affair. Their dream was to renew their love for advertising and to share that love with all who consume it. The business challenge was that this was also the early days of the pandemic, and working remotely and in isolation, not an ideal time to launch a collaborative agency and to see if five leaders could work together. As part of my #smallbusinessmatters series, I interviewed them, and today, on their first-year anniversary I had a chance to chat with them again. They will also join me this weekend for my #ChatterthatMatter radio show. These five embody how dreaming can becoming doing, regardless of the relentless nightmares of this virus. They are also five of the most wonderful human beings I have had the honour to interview and their insights on how to create and collaborate should be studied in every class and boardroom. Happy Anniversary BHLA.
I chat with Vicki Saunders, Founder of SheEO

I chat with Vicki Saunders, Founder of SheEO

Vicki is a powerful force in the universe and the creation of our new economy. SheEO is rewriting the rules of entrepreneurship, capitalism, and collective intelligence. The essence of SheEO is radical generosity, and Vicki does an exceptional job explaining why this is the heart of her organization and hopefully our planet going forward. A little about her organization: SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators. Launched in 2015 in Canada, this visionary model is emerging as a leading global innovation that is totally unique. Rather than trying to fit women into the existing models and systems and level the playing field, we are creating an entirely new field. SheEO pushes the reset button on how to support women on their own terms. We focus on bringing out the best of women by being radically generous to one another. It’s an entirely new values set designed with a feminist lens. Vicki Saunders, CEO of SheEO LinkedIn - https://www.linkedin.com/in/vsaunders/ Website - https://sheeo.world
Retail

RETAIL

Small Business
Small Business - How to Drive your Top and Bottom Line - Trailer

Small Business - How to Drive your Top and Bottom Line - Trailer

Tony Chapman, host of the podcast Chatter that Matters, presented by RBC, interviews six experts and asks them their advice on how small business owners can drive their top and bottom line. To watch: https://chatterthatmatters.ca or on Tony's Chatter that Matters YouTube Channel Stay in Step with Your Customers Ujwal Arkalgud Ujwal Arkalgud is a renowned Cultural Anthropologist and co-founder of Motivbase. Ujwal shares his thoughts on how your customer is thinking, feeling, and behaving differently, and at times the same, because of the Pandemic. Ujwal will offer advice on how small business owners can stay in step with their customers. Winning Cultures begin with you Angela Donnelly Angela Donnelly is the founder of Corethentic; a niche consultancy focused on transforming an organization's core by unlocking a culture of empowerment, accountability, and excellence. Angela will share her thoughts on why small business owners have an advantage in how they create a culture that attracts customers and employees. Learn how to shift your intent from getting to giving. Stand For to Stand Out Joe Mimran Joe Mimran is one of Canada's most successful entrepreneurs, product innovators and marketers’ testament to a career where he built Club Monaco, established Joe Fresh, and a Dragon on Dragon's Den.. Joe provides fresh thought on what makes a successful entrepreneur, and what it takes to stand out in a crowded marketplace. Put your Best Click Forward Chris Barrett Chris Barrett is the CEO of Operatic, a strategic digital agency that helps businesses digitally transform and compete. Chris shares his thoughts on what every small business must do to transform their business, and put their best click forward. Kick Up your online marketing Christian Dion Christian Dion is a digital marketing expert and heads up programmatic solutions marketing for the ad tech leader Broadsign. Christian will share his thoughts on how small business owners can now amplify their online digital marketing with speed, precision, efficiency, and affordability. Learn the secrets of the top brands where 1+1=3! Bank on these words of Wisdom Lori Darlington Lori Darlington is VP of Small Business Strategy for RBC. Lori shares her thoughts on what it takes for a small business owner to compete in today's’ marketplace.

SMALL BUSINESS

I have my say
I have my say. Democracy is Broken

I have my say. Democracy is Broken

I am a Canadian entrepreneur who has the good fortune to live my life and make my living in a free and tolerant society. I want to be part of the positive change that socially connected humans are marching for with their heads, hearts and feet. I'm speaking my mind. It is what I do do in media and at conferences. In my 60 second 'Ode to America', I call for our neighbours and all Canadians, to reclaim the Democracy that most of us cherish and many of our forefathers have fought for. One that is 'of the people, by the people, and for all people'. Am I naive, or is this the early days of a moral revolution? Can we throw out our partisan biases for a higher purpose? What is your reaction? Twitter: https://twitter.com/tonychapman LinkedIn: https://www.linkedin.com/in/tonychapmanreactions Google +: https://plus.google.com/+Tonychapmanreactions Website: http://tonychapmanreactions.com/

I HAVE MY SAY

Tony Chapman chats about his virtual keynote, excerpts and testimonials

Tony Chapman chats about his virtual keynote, excerpts and testimonials

Does your virtual meeting need some zoom? Without a stage and lights, how do you keep your audience engaged, and walking away with key takeaways? I produced this keynote for the virtual meeting environment. It is based on my experiences speaking and hosting conferences all over the world and draws upon my three decades of helping clients get the attention they deserve for their brands and ideas. The keynote is extensively customized for your audience and the unique dynamics of the marketplace they compete in. I follow it up with a moderated Q&A or an interactive workshop where your audience starts building with the tools I have supplied. Testimonials are included in the teaser and many more are on my Linked In Page. Stop Telling Your Story, Become Part of Theirs!
From the Place to Buy to the Place to Be

From the Place to Buy to the Place to Be

FROM A PLACE TO BUY to the PLACE TO BE Driving traffic, profitability, loyalty and growth through experiences The six pillars that exceptional retail, hospitality and destinations were built on – Premise, Place, Product, Promotion, Price and People are being marginalized by the platform economy where the world is within the consumers’ reach of desire. Companies like Amazon, Skip, Uber, Airbnb and thousands of data-driven, algorithmic aficionados who ride smartphones and speakers into the consumer's wallet. To counter retailers must shift from being a place to buy to become the place to be, steeped in experiences that their consumers and employees value. In this inspiring keynote, Tony will show what we must do to counter these disrupters, stay relevant and give our consumers a reason to keep visiting your operation. He will draw upon case studies from around the world to build his case that values and experiences matter most. In doing so you give your employees a deeper sense of purpose and fulfilment. Key takeaways: Platform Economy - How these digital-based disruptors work based on three compelling consumer benefits. How to counter these benefits by focusing on the right ‘Be’s’. Why conventional segmentation - demographics, ethnicity, wealth are not the guidepost for the experiences that matter most to your consumer. How to identify your Be's to attract and keep customers and employees.

KEYNOTES

Keynotes

ABOUT
Chatter
that matters

Chatter That Matters is more than a podcast theme, it’s Tony Chapman's mantra. Tony is a sought after curator, host, speaker, moderator and interviewer. Tony has inspired audiences in China, Brazil, Spain, Poland, Scotland, Mexico and across North America.

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that matters

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