Dec 7, 2020ARTICLESIf Theres one Thing the Pandemic Taught Brands...It's that people want brands that beat with heart (not just deals), says Tony Chapman. For decades, mass brands stood like giant...
Feb 27, 2015ARTICLESBranded Content - TV's Trojan Horse for Tapping Billions of DollarsHow Branded Content that connects the viewer and shopper can save the TV Industry. The multi-billion-dollar opportunity.
Jan 29, 2015ARTICLESNFL Superbowl Ads - Kill the Goose, Kill the Golden EggThe Golden Goose which has produced billions of dollars of revenues is slowly being killed and the NFL and NBC must act now.