The Power of Strategic Thinking with Judy Lewis
- Tony Chapman
- 6 hours ago
- 2 min read
Judy Lewis joins Chatter That Matter's Host Tony Chapman to discuss purpose, collaboration, and breaking boundaries.
In this inspiring episode of Chatter That Matters, Tony Chapman welcomes Judy Lewis, distinguished co-founder of Strategic Objectives, Canada’s award-winning, woman-led PR agency. Dive into Judy's story—a dynamic journey from the dining room debates of her Montreal childhood to revolutionizing communications and forging her own destiny in the world of PR.
Judy shares the wisdom behind building one of the most respected independent agencies in the industry, emphasizing the importance of purpose-driven work, creative risk-taking, and the tangible difference that comes from caring deeply about clients and social impact.
Key Highlights and Insights from Judy Lewis
Judy's career is rooted in the courage to innovate and the belief that collaboration unlocks potential far beyond individual ambition. Her approach to leadership and business is centered on integrity and authenticity, refusing to settle for tradition when opportunity calls for new thinking.
Why Purpose & Collaboration Matter
Judy reveals the philosophy that propelled her and her sister Deborah Weinstein to build Strategic Objectives without traditional PR experience or a plaque on the door:
“We started with absolutely nothing, but we did start with the belief you make your own destiny.”
Throughout the conversation, the value of collective creativity shines:
“The idea of being able to collaborate with other great minds is always something that I have thrived on and it has really inspired me.”
From championing culture-shifting campaigns—like “Stop Violence Against Women” for The Body Shop—to mentoring the next generation, Judy shows how vision backed by perseverance changes industries and lives.
Breaking Traditions & Nurturing Innovation
Judy challenges listeners to look past established paths, encouraging active listening, breaking norms, and empowering quiet voices within her team. With her forward-thinking mindset, she embraces reverse mentorship and celebrates the perspective and drive Gen Z brings to the workplace.
Lasting Lessons for Entrepreneurs and Changemakers
This episode is packed with actionable advice for anyone who wants to work with purpose, challenge the status quo, and build something lasting. Whether you’re starting out or ready to redefine your business, Judy’s story will inspire you to step up, imagine what’s possible, and persevere—no matter the odds.
About Chatter That Matters and Host Tony Chapman
Featuring insights for aspiring founders, entrepreneurs, and anyone craving inspiration with actionable strategies.
Chatter That Matters is one of Canada’s top-rated podcasts, showcasing stories and lessons from a diverse range of guests, including entrepreneurs, industry leaders, and everyday change-makers. Each episode illustrates how individuals transform challenges into triumphs through mindset and resilience.
Hosted by Tony Chapman—a renowned marketing strategist and three-time inductee into the Marketing Hall of Fame—this acclaimed show ranks among the top 0.5% of podcasts globally. Tune in weekly as Tony converses with guests who share invaluable wisdom on living a meaningful life.
🔥 Authentic voices. Remarkable journeys. Real strategies for success.
🎧 Fresh episodes available weekly.
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