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Don’t Blend In: Barry Avrich’s Story

Man in a suit on a blue background; text reads "Chatter that Matters" with "Barry Avrich" and RBC logo.
This week on "Chatter That Matters," Tony Chapman features guest Barry Avrich, highlighting stories of perseverance and possibility, presented by RBC.



Discover the Mind of Canada’s Most Prolific Filmmaker on Chatter That Matters


On this illuminating episode of Chatter That Matters, host Tony Chapman welcomes award-winning filmmaker and creative powerhouse Barry Avrich for an in-depth conversation about ambition, creativity, and shaping narratives that move hearts and minds. From his unique Montreal upbringing to his groundbreaking advertising and filmmaking career, Barry Avrich shares candid reflections, behind-the-scenes stories, and practical lessons for anyone looking to carve their own path.


Unpacking a Life of Creative Boldness


Growing up with a father who urged him, “Don’t blend in,” Barry Avrich internalized the importance of standing out—an ethos that would drive his impressive journey through advertising and film. Hear how ingenuity led to ventures like the original “Rent a Fan Club,” which he sold for $50,000 as a young student, and how being told by a relative that “you’ll starve in film” pushed him to prove otherwise.


One of Barry Avrich's guiding philosophies:

“If you wanted to be noticed, then you shouldn’t blend in. When you walk into a room, people should never say, ‘Gee, that’s a great tie.’ They should recognize you.”


Power, Purpose, and Knowing When Enough Is Enough


From major campaigns like Les Misérables and the Rolling Stones, to hard-hitting documentaries about some of the world’s most powerful figures, Barry Avrich explores why power fascinates—and sometimes destroys—people at the top. He recounts lessons learned from portraying titans like Harvey Weinstein and Lou Wasserman, remarking:

“There was just never enough power for any of them... When is enough enough? Feeling comfortable about leaving the party and knowing that you've contributed and had a good time?”

The Impact of Storytelling on Culture and Change


As he opens up about his documentaries, Barry Avrich explains his commitment to presenting all sides, stirring empathy, and letting audiences draw their own conclusions. The episode discusses why he walked away from certain projects, the pressures on free expression in today’s climate, and how stories remain a tool to ignite societal dialogue.


Why You Should Listen


  • Insights on creative resilience, risk, and reputation—from boardrooms to film sets

  • Real-life lessons on entrepreneurship, client service, and following your creative calling

  • Candid commentary on censorship, cultural courage, and why “culture will die” if we stifle debate


Key Takeaways from the Episode

  • How a creative childhood shaped a career built on courage and unconventional thinking

  • The intersection of art, advertising, and activism in today’s world

  • The enduring need for artistic risk-taking and authentic storytelling


Listen Now and Get Inspired

Bold, insightful, and chock-full of stories you won’t find anywhere else—this episode with Barry Avrich is a must-listen for creators and change-makers alike.




About Chatter That Matters and Host Tony Chapman


Featuring insights for aspiring founders, entrepreneurs, and anyone craving inspiration with actionable strategies.


Chatter That Matters is one of Canada’s top-rated podcasts, showcasing stories and lessons from a diverse range of guests, including entrepreneurs, industry leaders, and everyday change-makers. Each episode illustrates how individuals transform challenges into triumphs through mindset and resilience.


Hosted by Tony Chapman—a renowned marketing strategist and three-time inductee into the Marketing Hall of Fame—this acclaimed show ranks among the top 0.5% of podcasts globally. Tune in weekly as Tony converses with guests who share invaluable wisdom on living a meaningful life.


🔥 Authentic voices. Remarkable journeys. Real strategies for success.

🎧 Fresh episodes available weekly.


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Chatter That Matters is more than a podcast theme, it’s Tony Chapman's mantra. Tony is a sought after curator, host, speaker, moderator and interviewer. Tony has inspired audiences in China, Brazil, Spain, Poland, Scotland, Mexico and across North America.

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