Don’t Blend In: Barry Avrich’s Story
- Tony Chapman
- 1 hour ago
- 3 min read

Discover the Mind of Canada’s Most Prolific Filmmaker on Chatter That Matters
On this illuminating episode of Chatter That Matters, host Tony Chapman welcomes award-winning filmmaker and creative powerhouse Barry Avrich for an in-depth conversation about ambition, creativity, and shaping narratives that move hearts and minds. From his unique Montreal upbringing to his groundbreaking advertising and filmmaking career, Barry Avrich shares candid reflections, behind-the-scenes stories, and practical lessons for anyone looking to carve their own path.
Unpacking a Life of Creative Boldness
Growing up with a father who urged him, “Don’t blend in,” Barry Avrich internalized the importance of standing out—an ethos that would drive his impressive journey through advertising and film. Hear how ingenuity led to ventures like the original “Rent a Fan Club,” which he sold for $50,000 as a young student, and how being told by a relative that “you’ll starve in film” pushed him to prove otherwise.
One of Barry Avrich's guiding philosophies:
“If you wanted to be noticed, then you shouldn’t blend in. When you walk into a room, people should never say, ‘Gee, that’s a great tie.’ They should recognize you.”
Power, Purpose, and Knowing When Enough Is Enough
From major campaigns like Les Misérables and the Rolling Stones, to hard-hitting documentaries about some of the world’s most powerful figures, Barry Avrich explores why power fascinates—and sometimes destroys—people at the top. He recounts lessons learned from portraying titans like Harvey Weinstein and Lou Wasserman, remarking:
“There was just never enough power for any of them... When is enough enough? Feeling comfortable about leaving the party and knowing that you've contributed and had a good time?”
The Impact of Storytelling on Culture and Change
As he opens up about his documentaries, Barry Avrich explains his commitment to presenting all sides, stirring empathy, and letting audiences draw their own conclusions. The episode discusses why he walked away from certain projects, the pressures on free expression in today’s climate, and how stories remain a tool to ignite societal dialogue.
Why You Should Listen
Insights on creative resilience, risk, and reputation—from boardrooms to film sets
Real-life lessons on entrepreneurship, client service, and following your creative calling
Candid commentary on censorship, cultural courage, and why “culture will die” if we stifle debate
Key Takeaways from the Episode
How a creative childhood shaped a career built on courage and unconventional thinking
The intersection of art, advertising, and activism in today’s world
The enduring need for artistic risk-taking and authentic storytelling
Listen Now and Get Inspired
Bold, insightful, and chock-full of stories you won’t find anywhere else—this episode with Barry Avrich is a must-listen for creators and change-makers alike.
About Chatter That Matters and Host Tony Chapman
Featuring insights for aspiring founders, entrepreneurs, and anyone craving inspiration with actionable strategies.
Chatter That Matters is one of Canada’s top-rated podcasts, showcasing stories and lessons from a diverse range of guests, including entrepreneurs, industry leaders, and everyday change-makers. Each episode illustrates how individuals transform challenges into triumphs through mindset and resilience.
Hosted by Tony Chapman—a renowned marketing strategist and three-time inductee into the Marketing Hall of Fame—this acclaimed show ranks among the top 0.5% of podcasts globally. Tune in weekly as Tony converses with guests who share invaluable wisdom on living a meaningful life.
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