Jul 16, 2021KEYNOTES5 Steps to Build Your Brands UEPEach time you make an offer you are eroding your brand equity. So how do you shore up your brand's banks? Learn 5 steps to UEP.
Jul 12, 2021ARTICLESUEP is the New UPSExpert Tony Chapman shares five ways for marketers to win over consumers by building a "unique emotional proposition.
Jun 4, 2021PODCASTMedia Matters to Kirstine StewartKirstine is a, brilliant, high achiever with a career earned through extraordinary accomplishments. Kirstine shares her life story today.
May 31, 2021PODCASTRetrospection Matters to Tony ChapmanIn my retrospective show, the microphone is turned. David Trafford joins me as the host, and asks me about the original intent of the show.